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“Everything you do or say is public relations.” Welcome to Nicole Walker's Profile!
Nicole Walker's Bio:
Nicole Walker's Experience:
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Account Executive at Tehama Group Communications
January 2013 - May 2013Worked as an account lead for the Office of Diversity and Inclusion, producing the bi-annual newsletter, Building Bridges,which features 13 stories about diversity on campus and a produced 90 second video promoting the organization. Branded and established online presence for Cultivating Community, an organization that promotes buying local produce/ foods. Raised number of Facebook/Twitter followers by 30 percent.
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Committee Chair at National MS Society
October 2012 - May 2013Responsible for taking the lead on planning and implementing the annual MS Walk reaching over 8,000 people. Created, planned and coordinated "Music For Movement: a benefit for the MS Society" music festival in Chico, CA serving over 500 community members and raising $10,000 for cause.
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Para-Professional for Student Life & Leadership at Student Life and Leadership Office
September 2009 - May 2013Responsible for primary customer service, reception, website design, social media, student relations and maintaining over 250 student organizations on campus. Tasks included: o hiring and training new employees; o assisting in event planning throughout the year, including Wildcat Welcome, Summer Orientation, University Awards Reception, etc.; o meeting with students to improve their experiences within their student organizations; o in addition to re-branding and launching the new leadership program and campus initiative.
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Public Realtions Intern at Cubanabooks Press
August 2012 - January 2013Developed desktop published materials (brochure, posters, announcements) to promote Cubanabooks Press events. Coordinated and networked with local bookstores to promote international authors. Planned, promoted and produced two public book readings and fundraisers garnering more than 200 students per event.
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Public Relations Intern at Downtown Chico Business Association
May 2012 - November 2012Responsible for weekly promotion of featured downtown businesses through online, print and radio existence. Assisted in event planning and production for weekly and annual, large events reaching more than 5,000 people. Collaborated with coworkers at Student Life and Leadership Office to coordinate and facilitate the first annual "Downtown Connection" scavenger hunt and movie as part of an annual welcoming ceremony, outreaching to more than 2,000 students.
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Public Relations Manager at The Deaf Pilots
November 2011 - July 2012Created and released media kits composed of press releases, PSA's, save the dates, fact sheets, feature stories, photos and media advisories. Responsible for production of videos, photos and overall image. Managed and updated online existence and all social media outlets. Promoted and produced shows, events, CD releases and apparel. Planned and regulated crisis management strategies.
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Intern Coordinator/ Public Relations Coordinator at Associated Students Gender and Sexuality Equity Center
May 2011 - May 2012Created the position with the expansion of the student run organization. Established transition and expansion from the Women's Center. Worked to develop and implement the addition of the LGBTQ Program. Supervised and Evaluated 15-20 interns each academic semester. Implemented events for interns such as; Activist Training, Open House and Intern Awards Ceremony for all interns. Planned and implemented educational and awareness raising events. Developed brochures and other educational and community outreach materials. Provided resource referral services to the campus and community. Responsible for inventory, sales, intern placement, and scheduling. Created and maintained alumni networking for the center. Created/released media kits composed of press releases, PSAs, save the dates, fact sheets, feature stories, photos and media advisories. Promoted and advertised all events and programs through Facebook, GSEC blog, Spark newsletter, company website, Twitter and press releases. Responsible for running surveys, accepting feedback, re-programming and working closely with professors, staff and on and off campus organizations.
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Staff Writer at The Orion, Chico State
December 2010 - May 2012Arts Writer at independent, student-run, award-winning weekly newspaper. Wrote 48 profiles, reviews, editorials, and features, meeting deadlines, finding original sources and conducting research on a weekly basis.
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President at Teardrop Project
March 2014Founded on the belief that small gestures make a big difference, The Teardrop Project is a foundation that will work with individuals, who have been diagnosed with a terminal disease and need outside support. We understand that illnesses don't take time into consideration, so our goal is to help leave legacies, fund treatments, and raise monetary donations to help these individuals and their families during these difficult times. Finances should not be a concern when time is limited, therefore we are here to help.
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Director of Public Relations and Marketing at Wound Care Advantage
June 2013At WCA, I am responsible for using all forms of media and communication to build and maintain the reputation of Wound Care Advantage. I communicate key messages to target audiences in order to establish and maintain goodwill and understanding between Wound Care Advantage and its public. Tasks include, but are not limited to: o planning, developing and implementing PR and marketing strategies; o liaising with colleagues and key spokespeople; o liaising with and answering inquiries from media, individuals and other organizations, often via telephone and email; o researching, writing and distributing press releases to targeted media; o collating and analyzing media coverage and utilizing marketing research; o writing and editing in-house content for various promotional use o preparing content for the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs o organizing events including press conferences, exhibitions, open days and press tours; o heading and overseeing all marketing and advertising efforts; o planning and implementing corporate and center wide marketing campaigns; o fostering community relations through events such as open days and through involvement in community initiatives; o organizing the PR aspect of a potential crisis situation.
Nicole Walker's Education:
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California State University, Chico
2009 – 2013Bachelor of Arts (B.A.)
Nicole Walker's Interests & Activities:
Music, activism, fashion, health and wellness, outdoor activities